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Brookshire Brothers Grand Opening

Brookshire Brothers Grand Opening

Brookshire Brothers had a party April 10th to officially open its Jarrell location. The community has embraced the Lufkin-based grocer since it purchased the former SunFresh Market in November 2018. The store team invited the public to sample its new offerings and classic favorites while celebrating community.

At the event the JHS cheerleaders and band welcomed and entertained the crowd and they enjoyed a great show of support from the Fire Department and Police Department. Brookshire Brothers gave both organizations $500 to be used for unmet needs that meet their mission. They hope more folks will stop in the store and see the mural they commissioned in the vestibule to reflect the Jarrell community.

Sally Alvis, Senior Director of Marketing and Public Relations, said “This is our way of saying we are glad to be here. We are so delighted at the way we have been embraced by the Jarrell community and pleased to know that our mission will go so far to fulfill the needs of our local customers.”

Shoppers sampled their way through the store and registered for prizes all
afternoon and the prize box remained in the store for future additional drawings. Chamber of Commerce and City officials had help from the Jarrell Marching Band to cut the ribbon, officially welcoming Brookshire Brothers to Jarrell and Williamson County.

Jarrell’s Mayor Larry Bush joined in the company’s excitement because having a grocery store is pivotal to the area’s long term vision. “We have plans for nearly 7000 homes and apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth. We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.”

Brookshire Brothers brings its signature hot deli and easy eats to the community as well as certified meat cutters who make specialty cuts for their customers. They take pride in being a company of employee owners who are good people, providing good food, and doing good deeds in the communities they serve.

Alvis encourages all customers to become members of their loyalty program to take advantage of special events and flash sales. “About every other week we will have something special to celebrate but members earn points and savings every day. Coming up, we have a flash sale during the week of May 15th and there will be a big event May 25-26 to celebrate and prepare for Memorial Day.” Customers can sign up for their Celebrate program online or in the store.

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